Phantom Blade Zero appears to be heading for an exceptionally strong launch, according to new estimates. The upcoming action game from Chinese developer S-Game has reportedly sold more than one million copies before its official release.
The estimate comes from Rhys Elliott, Head of Market Analysis at Alinea Analytics. According to Elliott, approximately 850,000 copies have been sold across Steam and PlayStation 5. When sales from the Chinese PC gaming platform WeGame are included, the total is believed to exceed one million.
Around three-quarters of Western preorders reportedly come from Steam. Meanwhile, nearly two-thirds of all sales so far have originated from China, Taiwan, or Hong Kong.
Phantom Blade Zero is a wuxia-inspired action game heavily influenced by traditional Chinese martial arts. Developed by S-Game, the title will also feature martial arts film star Donnie Yen.
According to Elliott, preorders have already generated approximately $43 million in revenue. This would place Phantom Blade Zero among the 40 highest-grossing games of 2026 before its official launch, despite being available exclusively on PC and PlayStation 5.
However, the analyst also cautions that the game is unlikely to match the extraordinary success of Black Myth: Wukong. The action RPG sold 10 million copies within its first three days and has reportedly surpassed 20 million copies in total.
Even so, Phantom Blade Zero appears to be in an exceptionally strong position despite a crowded release schedule toward the end of the year. In October, it faces competition for players' attention from titles such as Call of Duty: Modern Warfare 4, Nintendo Switch Sports Resort, and Final Fantasy Resonance.
If these estimates prove accurate, Phantom Blade Zero could become one of the biggest new gaming franchises of 2026, even before most players have had the chance to experience it.
