Rockstar Games appears to have surprised fans once again with an unusual marketing campaign. A short video posted by the Instagram account Only in Dade shows luxury cars cruising through the streets of Vice City. The footage looks so realistic that many viewers initially questioned whether it was actually GTA 6 or a video created using artificial intelligence.
The clip captures a drive along Ocean Drive, featuring customized sports cars parked along the street as pedestrians walk nearby. The perspective then shifts to the sidewalk, where another person records the same scene. Some fans have speculated that the people filming could be the game's protagonists, Jason and Lucia, although their identities remain unconfirmed.
Rockstar itself added credibility to the footage by sharing the video on its official Instagram account and liking the original post. However, the studio has not explicitly confirmed whether the clip shows actual gameplay.
Interestingly, the video closely recreates a real-world marketing event organized by Rockstar in October. Working with West Coast Customs, the company created real-life versions of vehicles from GTA 6 and showcased them on the streets of Miami. The new footage features the same cars and several details from the original promotional video, this time recreated in virtual Vice City.
This is not the first unexpected glimpse of the highly anticipated game. Rockstar recently surprised fans with additional GTA 6 footage featured in an episode of South Park, without announcing it beforehand.
Grand Theft Auto VI launches on November 19, 2026, for PlayStation 5 and Xbox Series X|S. Pre-loading has already begun, allowing players to download the game ahead of its release and prepare for their return to Vice City.
